Early Life

I grew up in Sindi, a small town in Estonia. I knew early what I wanted, and every step since has brought me closer to it.

1. 6th grade

   The decision

   It came naturally. Somewhere in 6th grade I knew I wanted to be my own boss.

2. Age 16

   Copywriting

   I got my first clients the hard way, through cold outreach. I messaged people, kept the conversation going and earned their trust until they hired me to write for them. A lot of them were coaches, and writing for them showed me where their businesses kept breaking. The first real money I made went on a book, Atomic Habits by James Clear.

3. Then

   The military

   Then I did my military service. It taught me planning, order and discipline, and I came out of it knowing what I wanted to do with my life.

4. After that

   AI automation

   After that I took small jobs building AI automations for businesses.

5. The trenches

   Going all in

   The hardest part was leaving the automation gigs behind and going full time on consulting. That was the beginning of a phase called the trenches.

6. Now, 21

   Consulting

   Consulting is where I found my core. Today I run AMH Consulting and help coaches grow from €10k to €25k a month.